This is episode number 5 of The Jason Croft Show where we answer the question, “How do we bring nimble, innovative startups and large profitable corporations together so that they both become better?"
Welcome to episode number five. If you haven’t done so yet, make sure you check out my last two episodes with Michael Sitarzewski - he has taken over Launch DFW, the online hub of the entire Dallas startup community and he’s growing it like crazy. We also talked about how his startup is helping companies grow by going offline and why being too early can be a bad thing in business.
For the show today, I wanted to dive into the issues that come with both being a large corporation and trying to innovate quickly enough…and with being a startup who may be fast and cutting edge, but lacks the reach and the capital to grow quickly enough. So I brought Ken Koo into the business-mobile to discuss what he’s building to tackle this incredibly large and complex ever-growing problem, with his new initiative, Bridge Alliance. Let’s get rolling!
This is great so far. But as you may know by now, I want to respect your time and keep these episodes short so that they’re the perfect commuter listens and easy-to-view videos. But if you’re ready for more with Ken right away, jump into episode 6 right now. I’ll see you over there.
This is episode number 6 of The Jason Croft Show and part 2 of our interview with Ken Koo.
I love what Ken is doing to solve this issue. You know, an issue we touched on a little bit in these two episodes is the issue of trust. The large companies want to trust that the startup is going to deliver on what they say they will and the startup has to trust that the large corporation is going to honor the agreement and not steal their IP or overpower them in any way and push them around. It’s a tough road to navigate, but something like Bridge Alliance could really be the answer that starts building that trust. I can’t wait to see how it evolves under Ken’s leadership.
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In addition to creating great shows like this one, I help my clients develop their content marketing ecosystem in order to grow their business. If you’re interested in learning how I can help you, visit TheJasonCroft.com and let’s schedule a time to talk.
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Next up on the show is Jillian Jordan. She has started The Great Seed Bomb, an incredibly important initiative to regrow native plant life to support the ecosystem that depends on them. She’s turning that single idea into a powerful movement. She dives into the details of how, so you can start a thriving campaign of your own. That’s in Episode 7. Jump over now and check it out.
Ken Koo - https://www.linkedin.com/in/kenkoo/
Bridge Alliance - https://bridgealliance.ai/